Why Do Keyword Research?
Keywords are a big part of having our web pages found online. You can have the most BEAUTIFUL website in the world, but if no one can find them thru the search engines, you’ll not benefit from it in terms of customers or profits.
Let’s face it. Targeted traffic is vital to the success of your business. Search engine traffic is one of the best type of traffic because people have to type a particular keyword or phrase to find websites related to their interests or to find websites that can offer a potential solution to their problems. So the traffic is usually very targeted and if your site appears among the top, chances are high that they will click on yours.
If you have a website and you have a high search engine ranking PLUS a well-crafted copy, you can be sure to get clients pouring into your site with all this targeted traffic.
So, why do keyword research for SEO?
First of all, you keyword research will help you FOCUS in on your market by analyzing KEYWORDS and the associated traffic – so you KNOW how MANY people are already searching for what you offer EVERY DAY!
Second, it will help you learn about your competition. You’ll find out WHO your main competition is and WHAT you’ll need to do to BEAT them in search.
In other words, keyword research allows you to prepare and plan for the best strategy to DOMINATE your local niche online!
Doing Keyword and Market Research puts you ahead of the game. It creates a PLAN for search domination, by putting your content IN FRONT of the people already searching for what you have offer!
Keyword research is necessary to find the RIGHT keywords to connect with your market.
In each niche, there are low and high competition keywords, low-and high volume keywords. Low competition keywords will get you to page #1 FASTER with lower cost while still getting traffic to make sales and generate leads.
Research many times reveals that customers are searching in areas relating to your business that you may not be aware of. Often times this process creates and DEFINES the direction and gaols for your marketing. Your website MUST be FOCUSED on specific keywords to ATTRACT the right buyers at the moment they are ready to make a purchase or schedule services. Market research will also define what your pages are about on your site so the search engines KNOW how and where to rank you.
EXAMPLE: Lets say you’re a dentist and you perform general dentistry. The focus of your site will be about general Dentistry your KEYWORDS will be very different then a Dentist who specializes in re-constructive surgery or a dentist who specializes in teeth whitening.
When a user performs a search typically they will start with the profession they are searching for “dentist” then as they get more focused they add the specialty ”dentist teeth whitening” as they get closer to a decision or buying phrase – they will typically type in WHERE they live – so the final term may be something like “new jersey teeth whitening dentist”.
EVERY click and search that is EVER done online using the Google’s search engine is recorded and saved in log files.
What is great it that Google makes all of this information available for any user that wants to know that information. Wouldn’t it make sense to use this data PRIOR to building your web site to avoiding wasting time and money on ineffective marketing strategies?
Through keyword research you’ll KNOW how many people are typing in terms that relate to your business or product.
Our Keyword Research and Competitive Market Analysis service will show you:
Search keyword VOLUME
Your Top 3 competitors
What their TOP 5 keywords are
What Social Media they participate in.
Recommended low competition keyword phrases
Our suggestion for the top 5 long-term (High Competition)
What Keywords you are Currently ranking for in Google, Yahoo and Bing
Our recommendations on how to to BEAT the competition what TYPE of content will get the job done the quickest and most effectively.
Long term and short term goals.
Estimated costs to get the job done.
Market Research is the Basic function of any SOLID Business plan – KNOW your market then create your plan of attack!