Pay Per Click Marketing for Doctors and Health Practitioners
Pay per click, or PPC, is term used to describe the little ads you see when searching or using the Internet. Believe it or not, these little ads can be a very cost effective source of new patients for your medical practice.
Pay Per Click marketing is a very affective way of getting your practice listed quickly in search engines and with an extremely high relevancy.
Relevancy is a common term used in the seo world and to give you an example; if someone were searching for a doctor who was specialized in cervical neck traction, they might use “cervical neck traction” as the keyword phrase instead of just “back pain”. If you are a doctor who specializes in cervical neck traction, then this keyword would help you greatly.
The key to getting clicks at a very low cost is setting up your keyword lists and location settings correctly.
Each pay per click campaign begins with in-depth keyword research. Some of these keywords might receive very little traffic and others might receive high amounts of traffic. A monthly budget is then set up and when someone clicks your site, your account is charged. The amount charged is determined by a bidding process. The cost per click depends on how competitive a specific keyword is and where your site comes up on the list. It can range from a few cents to a few dollars per click. If a user searches for a keyword that you are on but does not click your site, then there is no charge. This is called an impression and is a form of free advertisement for your practice.
Setting up a campaign that produces good results for the first time can be challenging however. This service starts at $100 per month and the start up fee is $300. A budget of $100 per month should keep most sites blanketed in a local area even for an extensive list of keywords.
The service includes the following:
- An intensive interview to determine what keywords you want to emphasize
- Setting up a Pay Per Click account on Google
- Daily monitoring of your accounts for effectiveness
- Quarterly reports to mark progress