Medical Practice Online Marketing
We all know that people go online to conduct research before they buy. In fact, nearly all consumers (97%) use the internet to shop locally. The internet has become a critical tool in the way we find information; research and buy products and services.
Is it any wonder that decisions on health care and choosing health care providers are also extensively influenced by online sources?
Here is some compelling statistics that prove people are indeed using the internet to make decisions on procedures, choosing doctors and managing their diseases.
The implications for physician marketing could not be more clear.
Online Health Information Search
80% of Internet Users Seek Online Health Information.
48% said they search for online health information on behalf of someone else.
36% said they use the Internet to look up health information for themselves.
In addition, researchers noted that the five most popular types of health-related Web searches are for information on:
* Specific diseases or medical problems
* Medical treatments or procedures
* Physicians or other medical professionals
* Hospitals or other health care facilities; and
* Health insurance (Source)
80% of internet users, or 59% of U.S. adults, look online for health information.
55% of internet users look online for information about a certain medical treatment or procedure
47% of internet users look online for information about doctors or other health professionals. (Source)
57% of e-patients who say their most recent search had an impact on their own health care or the way they care for someone else. (Source)
38% of internet users look online for information about hospitals or other medical facilities. (Source)
41% of Americans are comfortable using websites to check health symptoms. (Source)
25% of people trust online symptom checkers, mobile apps and home-based vital sign monitors as much as they trust their doctor. (Source)
People aged 30-49 are the most likely to search online for information about almost all health topics.
Three questions to ask yourself are:
1. What happens when someone types your name or the name of your practice into the search box?
Does a generic profile with no information except your name and address pop up? Does your online profile create instant trust encouraging visitors to schedule an appointment with you, or does the lack of basics information, or – worse yet – negative reviews – turn people off, so they hit the back button to go to another doctor’s profile or website?
2. What happens when someone types your specialty into the search box, for example “optometrist in Brooklyn” or “allergy specialist in Clifton NJ”?
Does your profile or website show up anywhere on the top of search results (ideally, on the first page), or it’s nowhere to be found?
3. What happens if someone visits your web profile or website?
Does it make a positive first impression, establishing trust and credibility, so that visitors become your patient or perhaps they hit the back button and keep searching?
Our Online Solutions for Medical Doctors and Organizations help address all these issues, by creating feature-rich medical practice websites, with detailed information, photos from your practice, current address, phone and email, maps and patient reviews, form downloads, FAQs, appointments requests, social media presence, as well as by ensuring proper positioning in the search engines, so that the profile pages show up high in search results.
Contact us today to find out how we could work together to ensure your success.