Stand Apart From Competitors & Position Yourself As The Expert In Your Community or Patient Population with Ebooks
Take a look at all the newspapers, magazines and journals, both online and offline, in your area. You will notice most of them publish regular health columns or broadcast health-related news items. Health topics are among the top ten most popular subjects for mass media coverage. People enjoy reading about health topics.
And you are an expert in those health topics that relate to your area of specialization. So why not offer your expertise to the public through one of the many media outlets available to you.
Start your own website and blog. Be active and valuable on Facebook and Twitter. Write a health column for a local newspaper or magazine. Or do a weekly or monthly 5-minute health segment on a local radio program. Most radio shows want and need this kind of information for their listeners. Best of all, you won’t even have to pay for your five minutes of airtime.
And last, but not least, become a published author.
If that sounds too complicated and out of reach to you – it’s not. Today, in the digital era, everyone can write and publish their own book, and even sell it on Amazon – in just a couple of days or weeks.
Become a Published Author
As a doctor, dentist, physical therapist or any health-related professional you are in the unique position of being easily regarded as an expert in your area of specialty or sub-specialty. You have knowledge that’s well beyond the vast majority of people.
Perhaps one of the best ways to be seen as an expert in your field is to write a book about it. It doesn’t matter if your book makes the bestsellers list or not. It still makes you an expert in your field, and experts on any topic are nearly always in demand. By authoring a book, others will perceive you as an expert in your field. And you will have a great calling card – your book – to prove it. Even better, you can have your patients and prospective patients download your eBook from your website. This way you won’t have any publishing and printing costs.
You can soon, be the local expert on your area of specialty, just as you differentiate your practice from your competitors.
How We Can Help
Here’s how we can help you to position and market yourself as the expert in your field and differentiate your practice from your competitors by publishing your book:
- Writing and editing services
- Ebook publishing
- Publishing your ebook on Amazon
Schedule a FREE SESSION or send us a message using the contact form.