Pay per click, or PPC, is term used to describe the little ads you see when searching or using the Internet. Believe it or not, these little ads can be a very cost effective source of new customers for a small or local business. Setting up a campaign that produces good results for the first time can be challenging however.
The key to getting clicks at a very low cost is setting up your keyword lists and location settings correctly.
First you’ll need to have a list of keywords. This step is the key to getting targeted, low cost leads. First you need to make a base list of keywords that people would use to find a business like yours. For example, a Chinese Restaurant would use terms like: Chinese, Chinese food, Chinese delivery, etc. At this point put in as many words and terms as you can think of, you can always remove keywords later. Next you need to localize the list by making a list of locations your business serves and combine the two lists. The final list should contain all possible combinations of the two lists.